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Nostalgia Marketing

Season 3, Episode 6

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Looking back on old memories can really give you that warm and fuzzy feeling. So companies are leaning into this, by employing nostalgia marketing into their promotional mix. Scrunchies, vinyls, movie reboots, and more are just a few examples of brands breathing new life into 80s, 90s, and 2000s pop culture to sell their products. Reminisce on products from the past with today’s episode, where Maggie and Jaden talk all about emotional buying motives, nostalgia marketing, and target audiences.

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