The Super Bowl is one of the most watched live TV events every year. But for many, the main event isn’t football — it’s the halftime show. From Lady Gaga, to Prince, to Rihanna, top selling musicians from all over the world prepare for their half-time performances months in advance — for less pay than you might think. But why would an artist assume so much risk without receiving a paycheck? This week’s episode highlights the world of Super Bowl entertainment and what it can teach us about ROI.